You have good quality images, or a kick ass video, with catchy, engaging copy, and you even went the extra mile and did a research on the best hashtags to use for your post, you feel ready and hit the “publish button.” Latter on the day you check the performance of your post, only to find out you have less engagements than the previous post you published and didn’t spend nearly as much time creating. What went wrong? You ask yourself. I have an answer for you.
Time! We consider this factor almost in every aspect of our lives but still we neglect to take it into consideration when it comes to our social media. It’s like saying “Happy Birthday” to your best friend at 10 PM. It’s good, you checked the box but it might not be as relevant as if you would’ve said it at 9 AM. Or like showing up at a night club at 9 PM, yes, it’s open but… who is there? Very few people probably. The same happens with your social media, it's always open but, is your audience there listening and engaging?
You can find out the perfect time to talk to and engage with your audience by checking your platform’s analytics. Below you can find the steps to do so on Facebook, Instagram and Twitter:
Go to Insights
Click on Posts
The chart at the top shows you the performance by day and time
To find this information on Instagram, you will have to do it on the app, just follow this steps:
Select a time frame you want to review (example: last month)
Click on the latest post within the time frame
Click on Insights (left corner, under your post)
See the time of the post (middle top, under your post image)
Take note of Accounts Reached (under Discovery)
Create a separate document where you can write and compare Time and Accounts Reached
Keep a record of at least 3 months ideally 6 months to make sure your data is relevant
Go to analytics.twitter.com/user/YOUR USER NAME (enter your username in this section)/home
Click the tweets tab at the top
Drill down by hovering over the bars of the graph at the top or scroll down
You can also download the information by clicking on the Export Data button at the top (right corner)
Did you do it? Awesome! Now keep track of the performance of your page and posts, so you can keep on making educated decisions on what you need to continue doing or change, in order to create an appealing and engaging environment for your followers.