Hi, I am glad you are here! Today I am really excited to share with you all the basic definitions you need to know to understand the social media lingo. So the next time you are at a meeting or talking to an influencer, blogger or maybe your neighbor, you don’t stare at them like a deer that has just been hit by the front lights of a car, while your brain is running like a hamster on a wheel. There are 5 words that are the bread and butter of the social media lingo. Knowing these definitions will allow you to understand a little more than 50% of a conversation with the marketing team, a social media strategist, coordinator, or anyone that runs a social platform.
Ready? Here we go!
Meaning: The number of people who may have seen your post. According to Facebook, reach represents the number of people that your post was served to. In other words, the number of news feeds your post appeared on.
Meaning: The number of times your post was shown to people.
Meaning: Are the ways your followers can interact with your posts, or ads. An engagement can be a like, comment, share, reaction (Facebook), or a retweet (Twitter).
Meaning: The number of times your video was viewed.
Meaning: It represents the number of people that responded to the call to action on the social post. It can be a click on learn more, buy now, register, donate, etc.
You are all set! Now that you know the basic social media lingo, you can ask more questions, express your ideas, and overall make better decisions.
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